BMW Group Malaysia unveils the theme and the judges for Malaysia’s most prestigious and prominent short film competition for the year at The Cooler Lumpur Festival 2017
– BMW Group Malaysia announced the 11th edition of the BMW Shorties, Malaysia’s most established and longest running short film competition at the Cooler Lumpur Festival 2017, Southeast Asia’s first and only festival of ideas.
"We at BMW see technology and digitalisation as a new form of premium and we also believe in the importance of cultural and artistic initiatives such as filmmaking as a medium to drive creativity and impact generations. Having received over 750 entries since its creation, the BMW Shorties is humbled and honoured to have helped discover emerging talent for the cinematic arts and digital content creation. This year, we are excited to once again be partnering with our friends at the Cooler Lumpur Festival and for the first time, launching this year’s BMW Shorties at the festival itself. The festival, which aims to offer a new perspective to its audience each year, is very much in line with what BMW Shorties stands for and we could not think of a better partner to work with," said Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia
In its 11th year, the distinguished short film competition this year carries the theme “Vision.” Vision goes beyond sight, it is the ability to imagine, define and craft the future.
"Vision can be as simple as what you see with your own eyes or as bold as envisioning the next 100 years which is what we at the BMW Group look forward to. Our vision of the mobility of the future has already begun and reflecting on this year’s theme ‘Vision’, the BMW Shorties calls out to all visionaries here in the country who are passionate in realising their ambitions come to life." said Ambi
Judging this year’s competition is a line-up of experienced and award winning film makers Nandita Solomon, Nadira Ilana, Redza Minhat, Ho Yuhang and Tan Chui Mui.
The grand prize winner of the BMW Shorties short film competition will receive a RM 75,000 production grant as well as access to the panel of judges of the competition. Recognition will also be given for film making talent in supporting categories including Best Director, Best Actor, Best Actress, Best Screenplay, Best Cinematography, Best Production Design, Best Editing and Best Sound Design as well as the ever so popular People’s Choice Award.
As a partner of The Cooler Lumpur Festival 2017, BMW Malaysia also hosted a panel discussion titled “Short Films & Beyond! Moving from Résumé to Digital and Commercial Stardom” where BMW Shorties 2017 judges Ho Yuhang, Nandita Solomon, Nadira Ilana, Redza Minhat and BMW Shorties 2016 Grand Prize Winner Tan Ce Ding discussed the relevance and the future of the short film medium with the rise of digital media and social media communication channels.
The Cooler Lumpur Festival took place from 17 to 20 August 2017 at Publika, Solaris Dutamas.
The BMW Shorties is now open for entries and aspiring short filmmakers will have until the 20th of October 2017 to submit their short film entries. For further information regarding the BMW Shorties and how to participate, visit the official BMW Shorties website at www.bmwshorties.com.my or the official BMW Shorties Facebook page at http://www.facebook.com/BMWShorties.