After working for almost a decade in advertising and television, Lina started Red Communications Sdn Bhd in 1999 to focus on creating innovative and meaningful content. She has created a variety of television programs and commercials, specializing in youth, kids and women issues. Lina believes that content can provide entertainment for the masses and yet be socially responsible, making her company’s mission to inspire change through innovative content.
In 2004, Lina formed a subsidiary company called Red Films which produces feature length films. Beginning with Visits: Hungry Ghost Anthology the first and most successful DV film in terms of box-office to be screened in Malaysia’s digital cinemas, followed by Gol & Gincu, Kami, Pisau Cukur, Songlap and Istanbul Aku Datang. She had 2 new film releases in 2014 titled Kami Histeria and Huat.